Name: TOP LOC HR 0003 Corporate Representation and Rhetoric
Start: 2026-05-05
End: 2026-05-07
Location: Instructor Leader Led/ILL

The objective of this training is to provide professionals with advanced training in persuasive communication, executive presence and strategic rhetoric for use in corporate settings, such as negotiations, public speaking and stakeholder management.

Target Group

Managers, sales executives, negotiators, and customer service representatives, Individuals seeking self-improvement.

Requirements

No prior experience needed.

Your Benefits

Trainees who complete the training will gain effective communication, persuasion skills, corporate image management and professional representation competencies in the business world.

Methods

Instructor Leader Led/ILL: Physical classroom environment

Remote Leader Led/RLL: Virtual classroom environment

Hybrid: ILL or RLL. You can attend the course on-site or remotely.

Equipment and Setup Requirements for Remote Leader Led Training:

Equipment to participate in a video conference e.g. headset.
1x PC or laptop with 2x screens / 2x PC or laptops
Further information will be provided prior to the start of the course.

Key Features

What is rhetoric? (Aristotle’s ethos, pathos, logos)
Differences between diplomatic, assertive, and inspirational rhetoric
Message structuring (Problem-Solution-Benefit)  Tone & language (Formal vs. conversational, power words, avoiding jargon)
Body language, Vocal control, Handling Q&A
Negotiation rhetoric (Win-win framing, anchoring, concessions)
Cross-cultural communication (Adapting rhetoric for global audiences)
Dark persuasion tactics (Gaslighting, false dilemmas)
Building trust (Authenticity, consistency)
When rhetoric fails (Overpromising, credibility gaps)
Activity:
- Video Analysis (Reviewing TED Talks, CEO speeches)
- Analyze famous corporate speeches (e.g., Steve Jobs)
- Group Workshops (Peer feedback on messaging)